Lead by Example to Build the Future

70% of all digital transformation initiatives fail to reach their goal. Why? Because most companies don’t realize that digital transformation is actually as much about people and capabilities as it is about technology, which makes gaining executive sponsorship critical to its success.

Part of that sponsorship is communicating a purpose that reflects collaboration, experimentation, and a culture of learning.

Designing the Digital Future at Porsche

In this quick video, Porsche executives Mattias Ulbrich and Dr. Oliver Seifert talk about the importance of senior-level alignment and communication.

Succeeding in the digital world requires working and creating differently, not just in IT, but across all functions within an organization. And it takes the entire executive team to communicate that message while empathizing that the change will happen together.

Real Change Starts at the Top

Without executive sponsorship, companies often find it difficult or impossible to achieve their transformation goals. Agile teams lack support, direction, and the ability to collaborate across functions within an organization. That’s why aligning leadership and gaining executive buy-in are critical first steps to driving real, lasting change.

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