Global Summit 2019: Part 4 – Applying the Principles of SAFe to Marketing
In this podcast episode learn the why and the how of applying the principles of SAFe to a marketing organization. Melissa Reeve, SPC and Dwayne Stroman, SPCT discuss the role modifications and correlations needed as well as the success and anti-patterns of SAFe and Marketing.
Click the “Subscribe” button to subscribe to the SAFe Business Agility podcast on Apple Podcasts
Melissa Reeve and Dwayne Stroman discuss approaches to bringing marketing teams into SAFe environments for effective business agility, the rationale for doing so, some of the benefits of doing so and pitfalls to avoid.
Hosted by: Melissa Reeve
Melissa Reeve is the Vice President of Marketing at Scaled Agile, Inc. In this role, Melissa guides the marketing team, helping people better understand Scaled Agile, the Scaled Agile Framework (SAFe) and its mission.
Dwayne is a recovering Software Engineer with over 20 years in the software crafting trenches. Introduced to Agile in 2004, he realized that he had always know there was a better way to deliver solutions than the tried and true Waterfall approach. The following years lead to the discovery of Lean principles, and their relationship to the Agile mindset. He is an author, speaker, and contributor to the Lean/Agile and SAFe community, but his first passion is helping leadership at all levels discover the benefits of Lean Agile Leadership. While not pursuing the Lean Agile dream, Dwayne can be found riding, racing or instructing on motorcycles.